Matthew Gloag, the grandson of the founder, took over the family business 96 years after its foundation in 1800. A year later he created a new blend, which he called "The Grouse Brand" with the expectation that many hunters would stop in Perth during the hunting season. His daughter designed the matching label with the Scottish national bird. The whisky immediately sold so well that within just a few years the name was added to "The Famous" and the term "brand" was simply omitted. And that is how the popular whisky is called to this day: The Famous Grouse! The individual components for the 40 year old whisky are stored in casks for at least 40 years. The blend is presented in an elegant decanter. Bottled: 2013 Limited to 276 bottles worldwide! Awards: - Best in Class in 2013 at the International Spirits ChallangeTasting notes:Colour: Amber. Nose: Soft, rich, clear, complex, mango, freshly cut coriander, cardamom, dill, sandalwood. Taste: Sweet, fruity, lemon, banana, citrus, ginger bread, light smoke. Finish: Long lasting, complex and sweet.