Jim Beam is a bourbon of extraordinary finesse, not light, not heavy, more of a "baritone" among spirits. It is not different from the others because it is different, but because it is simply perfect. Quality, art and dedication are at the heart of Jim Beam. For seven generations now, the Jim Beam distillery has been distilling bourbon whiskeys world-renowned for their quality. And perhaps Jakob Beam already suspected in 1795 that his bourbon would still be the talk of the town more than 200 years later. Certainly, the secret of this success lies in the well-guarded recipe - or simply in the fact that important things always stay in the family. Today, members of the Noe family continue the Beams' legacy. Tasting notes:Premium bourbon meets the fresh taste of crisp apples. The Jim Beam Apple can be drunk pure, on ice or as Jim Beam Apple & Tonic.