Seven generations later, whisky is still filtered in the same way Jack used to filter it.
The reason for this is that Filtering gives it the apparent mildness you'd expect from Jack Daniel's. The Charcoal Mellowing makes Jack Daniel's what it is: not bourbon, but a Tennessee whiskey.
This process refines the full taste of the whiskey, even more so when it is fully matured in the casks of Jack Daniel's own production.
This is a laborious process that requires special attention and makes the whiskey a little more expensive to produce. However, another process would not have met with Jack's approval.
Tasting notes:Jack Daniel's the brand icon with cult status, has been produced in America's oldest registered distillery since 1866. Jack Daniel's can be enjoyed neat, on the rocks, or in a mix.
Drop by drop, the fire seeps through a meter-thick layer of charcoal, making its taste unmistakably round, mild, and characteristic.